AlUla, KSA
Arts & Culture, Event

This immersive audio tour by Rimini Protokoll explored life, the past and the imagined future of AlUla.

During the tour, guests were guided by a digital voice as they encountered the beauty of the AlUla Oasis and AlJadidah in an innovative and fun immersive theatre experience.

Focusing on the culture and history of the AlUla Oasis, guests learned about water, trade-routes and landscape.

As guests made their way to the new area of AlJadidah, they imagined the posibilities and future of AlUla.

MMG Scope:

Planning / Manpower / Operations / Logistics / Equipment