Our 360 Integrated Marketing Communication Approach.
Creating experiences that drive engagement and results
Systematic. Strategic. Creative.
Developing distinctive brands with compelling stories.
–
Brands that emotionally touch, engage, motivate
creating participation and conversation.
–
Brands with big integrated campaign Ideas and solutions.
–
Brands that deliver effective creativity and results.
–
Brand Ambition
- Ambition of Business and Brand.
- Audit of Leadership, Audiences, Competition, Performance, Insight research & market intelligence, Defining Challenges & Opportunities.
- Route Map to Success
- IMC Master Strategy & Plan: Local-Regional-Global
- Channel Strategies & Plans: Launch-Brand-Product-Service; Adv. Promotional. Digital & Social. Content; Events. CRM. Brand Reputation/PR.
- KPI’s. Programme for Measuring & Monitoring of Metrics and ROI.
Creative Engagement
- IMC Communications Brief.
- Creative Big Brand Comms Idea & Solutions articulated through: Brand Idea. Brand Story. Brand Narrative. Brand Content. Brand Imagery.
- Application across Channels: Campaigns-Programmes-Initiatives.
- Precision Execution and Effective Cost Efficient Production.
Experience Activation
- Engage Our Compelling Brand-Product-Service Story.
- Motivate at each Touch Point Internally & Externally across the Customer Experience and Journey.
- Drive Participation-Sharing-Conversation
- Develop Database Management and Marketing for DM & CRM programmes.
- Continuous Metrics Analysis & ROI Reporting.
- Applying Learnings across IMC development. Optimising Future Decisions and Investment.
- Delivering Effective Creativity & Results Success.