Our 360 Integrated Marketing Communication Approach.
Creating experiences that drive engagement and results
Systematic. Strategic. Creative.
Developing distinctive brands with compelling stories.
Brands that emotionally touch, engage, motivate
creating participation and conversation.
Brands with big integrated campaign Ideas and solutions.
Brands that deliver effective creativity and results.
- Ambition of Business and Brand.
- Audit of Leadership, Audiences, Competition, Performance, Insight research & market intelligence, Defining Challenges & Opportunities.
- Route Map to Success
- IMC Master Strategy & Plan: Local-Regional-Global
- Channel Strategies & Plans: Launch-Brand-Product-Service; Adv. Promotional. Digital & Social. Content; Events. CRM. Brand Reputation/PR.
- KPI’s. Programme for Measuring & Monitoring of Metrics and ROI.
- IMC Communications Brief.
- Creative Big Brand Comms Idea & Solutions articulated through: Brand Idea. Brand Story. Brand Narrative. Brand Content. Brand Imagery.
- Application across Channels: Campaigns-Programmes-Initiatives.
- Precision Execution and Effective Cost Efficient Production.
- Engage Our Compelling Brand-Product-Service Story.
- Motivate at each Touch Point Internally & Externally across the Customer Experience and Journey.
- Drive Participation-Sharing-Conversation
- Develop Database Management and Marketing for DM & CRM programmes.
- Continuous Metrics Analysis & ROI Reporting.
- Applying Learnings across IMC development. Optimising Future Decisions and Investment.
- Delivering Effective Creativity & Results Success.