Our Branding and Identity Approach.

Simple four step phased program based on a unified strategy: Systematic > Strategic > Creative

 

Immersion

1

Discover the Opportunity

  • Kick-off Meeting
  • Brand Audit
  • Brand Insight

“Partnership,
Understanding
and Insight”

Development

2

Define the Strategy

  • Brand Positioning
  • Brand Platform
  • Brand Architecture

“Foundation, focus, direction and
stimulation for building a clear
and coherent branding
system, simplifying the complex”

3

Create the Identity

  • Brand Name & Identity
  • Brand Look & Feel
  • Design System

“Creating a compelling
brand identity
and experience”

Implementation

4

Activate the Brand

  • Brand Applications
  • Brand Guidelines
  • Brand World

“Seamlessly bringing the brand to life
and connecting across all
relevant internal
and external touch points”

 

 

 

Develop, Refine and Optimise The Brand Platform.

Brand essence
is the brand’s promise expressed in the simplest, most single-minded terms. It drives all internal and external brand communications and initiatives.