The Challenge
Doha, host to 2012 UN Conference on Climate Change required a corporate identity that would unite delegates, leaders and the world in the fight against global warming.
The international event was a first in the Middle East.
The Strategy
The brand had to embody and communicate to the world that it was more than just the environment, individual countries and negotiations between governments, it had to be about the people and their lives; they are the problem and the solution and they are all interconnected.
The globe – a universally understood icon – was drawn with an unbroken, uniting line that connects the world. 7 billion people all have 1 challenge and are all connected and equally responsible.
The Result
The world’s media spotlight was cast on Doha for the two-week event, the logo was seen across the globe, from news websites to newspaper columns and magazines. The Conference Coordinator from the United Nations believed the logo was the most iconic and memorable logo since Copenhagen.
