To recreate a new experience for a brand that was loosing equity in the Qatari market. Focusing on QFH rather than Qatar Finance House to prepare the brand to be a bank in the next few years.
To create a modern brand experience that looks and feel consistent by keeping the brand strategy in mind through the whole design and thinking process.
The brand was rolled out first internally through staff training sessions to make sure every employee is a brand ambassador.
The brand slogan “Adaptable Financing” is now reflected in every touch point from the building interior and exterior branding to print material through staff engagement with customers.