The Challenge

To communicate a fresh and forward thinking medical forum that presented the excellence of the region to the rest of the world. Benchmarking Hamad Medical Corporation for its excellence in healthcare improvement and hosting the prestigious IHI faculty speakers from around the world.

The Strategy

A marketing strategy was synchronised with the event delivery and a communication plan that promoted the event across multiple platforms and publications. Development and release of engaging event specific brand identity that wowed the public and medical professionals and industry leaders. Incorporated innovative Radio Frequency ID, delegates were monitored for industry certification across the event. Coordination of post event communications across publications created high industry exposure and confirmed the progressive health care agenda of the region.

The Result

Client praised the agency for their support and innovative thinking in delivering success for the first forum of its type in the region.

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