A corporate identity, event and integrated communications that would unite delegates, leaders and the world in the fight against global warming.
Communicate to the world that it was more than just the environment, individual countries and negotiations between governments. It had to be about people and their lives. The globe was drawn with an unbroken, uniting line. 7 billion people all have 1 challenge and are all connected equally responsible.
The world’s media spotlight was cast on Doha for two-week event. The logo was seen across the globe, from news websites to newspaper columns and magazines. The United Nations believed the logo was the most iconic and memorable logo since Copenhagen.